Curriculum
- 15 Sections
- 108 Lessons
- 20 Weeks
Expand all sectionsCollapse all sections
- Module 1: Introduction to Digital Marketing1
- Traditional vs. Digital Marketing5
- Module 2: Website Planning & Creation8
- Module 3: Search Engine Optimization (SEO)Rank websites on Google organically.9
- 4.1What is SEO? Types of SEO
- 4.2On-page SEO: Keywords, Meta Tags, Headers, Alt Text
- 4.3Off-page SEO: Backlinks, Guest Blogging, Social Bookmarking
- 4.4Technical SEO: XML Sitemap, Robots.txt, Canonical URLs
- 4.5Google Search Console & Bing Webmaster Tools
- 4.6Keyword Research Tools (Google Keyword Planner, Ubersuggest)
- 4.7SEO Audit Process
- 4.8E-A-T & Core Web Vitals
- 4.9Local SEO Optimization
- Module 4: Content MarketingCreate compelling content that converts.8
- Module 5: Social Media Marketing (SMM)Promote brands on social platforms.9
- 6.1What is SMM?
- 6.2Facebook, Instagram, Twitter, LinkedIn, Pinterest Basics
- 6.3Profile Optimization
- 6.4Post Types (Organic vs Paid)
- 6.5Hashtag Strategy
- 6.6Engagement Metrics (Reach, Likes, Shares, Comments)
- 6.7Social Media Calendar
- 6.8Influencer Marketing Basics
- 6.9Tools: Meta Business Suite, Buffer, Hootsuite
- Module 6: Facebook & Instagram Ads (Meta Ads)Run paid campaigns on Meta platforms.8
- Module 7: Google Ads (Search Engine Marketing - SEM)Drive traffic via Google Ads.9
- Module 8: Email Marketing & AutomationNurture leads and retain customers.7
- Module 9: Affiliate MarketingEarn through affiliate promotions.7
- Module 10: Analytics & DataDriven MarketingMeasure and optimize marketing performance.8
- Module 11: Online Reputation Management (ORM)Manage brand presence and customer trust.7
- Module 12: Digital Marketing Strategy & FreelancingBuild real-world strategy and go independent.8
- 13.1Integrated Digital Marketing Campaigns
- 13.2Sales Funnel Design
- 13.3Growth Hacking Techniques
- 13.4Building a Personal Brand
- 13.5Freelancing Platforms (Upwork, Fiverr, Freelancer)
- 13.6Creating Portfolio & Proposal Writing
- 13.7Client Management & Pricing
- 13.8Certifications to Pursue (Google, HubSpot, Meta, SEMrush)
- Bonus Add-ons:6
- Project Ideas (Per Module):8
- 15.1SEO Audit for a Website
- 15.2Social Media Strategy for a Local Brand
- 15.3Run & Optimize a Google Ads Campaign
- 15.4Create an Email Automation Flow
- 15.5Build a Personal Portfolio Website
- 15.6Affiliate Marketing Blog/Channel
- 15.7Content Calendar for a Product Launch
- 15.8Analytics Report with Actionable Insights.