Curriculum
- 15 Sections
- 108 Lessons
- 20 Weeks
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- Module 1: Introduction to Digital Marketing1
- Traditional vs. Digital Marketing5
- Module 2: Website Planning & Creation8
- 3.1Importance of a WebsiteCopyCopyCopy
- 3.2Domain, Hosting, CMS (WordPress)CopyCopyCopy
- 3.3WordPress Installation & SetupCopyCopyCopy
- 3.4Pages vs. PostsCopyCopyCopy
- 3.5Themes & PluginsCopyCopyCopy
- 3.6Responsive Design BasicsCopyCopyCopy
- 3.7Website UX/UI BasicsCopyCopyCopy
- 3.8Free vs. Paid Website BuildersCopyCopyCopy
- Module 3: Search Engine Optimization (SEO)Rank websites on Google organically.9
- 4.1What is SEO? Types of SEOCopyCopyCopy
- 4.2On-page SEO: Keywords, Meta Tags, Headers, Alt TextCopyCopyCopy
- 4.3Off-page SEO: Backlinks, Guest Blogging, Social BookmarkingCopyCopyCopy
- 4.4Technical SEO: XML Sitemap, Robots.txt, Canonical URLsCopyCopyCopy
- 4.5Google Search Console & Bing Webmaster ToolsCopyCopyCopy
- 4.6Keyword Research Tools (Google Keyword Planner, Ubersuggest)CopyCopyCopy
- 4.7SEO Audit ProcessCopyCopyCopy
- 4.8E-A-T & Core Web VitalsCopyCopyCopy
- 4.9Local SEO OptimizationCopyCopyCopy
- Module 4: Content MarketingCreate compelling content that converts.8
- 5.1Content Marketing BasicsCopyCopyCopy
- 5.2Types of Content (Blog, Infographics, Video, Podcast)CopyCopyCopy
- 5.3Content Creation Framework (AIDA, PAS)CopyCopyCopy
- 5.4Content Calendar PlanningCopyCopyCopy
- 5.5Blogging for Business (WordPress)CopyCopyCopy
- 5.6Copywriting vs. Content WritingCopyCopyCopy
- 5.7Content Optimization for SEOCopyCopyCopy
- 5.8Tools: Grammarly, Hemingway, Canva, ChatGPTCopyCopyCopy
- Module 5: Social Media Marketing (SMM)Promote brands on social platforms.9
- 6.1What is SMM?CopyCopyCopy
- 6.2Facebook, Instagram, Twitter, LinkedIn, Pinterest BasicsCopyCopyCopy
- 6.3Profile OptimizationCopyCopyCopy
- 6.4Post Types (Organic vs Paid)CopyCopyCopy
- 6.5Hashtag StrategyCopyCopyCopy
- 6.6Engagement Metrics (Reach, Likes, Shares, Comments)CopyCopyCopy
- 6.7Social Media CalendarCopyCopyCopy
- 6.8Influencer Marketing BasicsCopyCopyCopy
- 6.9Tools: Meta Business Suite, Buffer, HootsuiteCopyCopyCopy
- Module 6: Facebook & Instagram Ads (Meta Ads)Run paid campaigns on Meta platforms.8
- 7.1Meta Business Manager SetupCopyCopyCopy
- 7.2Ad Objectives (Awareness, Consideration, Conversion)CopyCopyCopy
- 7.3Targeting: Custom Audiences, LookalikesCopyCopyCopy
- 7.4Ad Formats (Carousel, Video, Image, Collection)CopyCopyCopy
- 7.5Pixel Setup and TrackingCopyCopyCopy
- 7.6Campaign Structure: CBO vs ABОCopyCopyCopy
- 7.7Budgeting & Bidding StrategyCopyCopyCopy
- 7.8A/B Testing and AnalyticsCopyCopyCopy
- Module 7: Google Ads (Search Engine Marketing - SEM)Drive traffic via Google Ads.9
- 8.1Google Ads Account SetupCopyCopyCopy
- 8.2Campaign Types: Search, Display, Video, ShoppingCopyCopyCopy
- 8.3Keyword Match Types & PlannerCopyCopyCopy
- 8.4Ad ExtensionsCopyCopyCopy
- 8.5Quality Score and Ad RankCopyCopyCopy
- 8.6Conversion TrackingCopyCopyCopy
- 8.7Google Ads EditorCopyCopyCopy
- 8.8Reporting & OptimizationCopyCopyCopy
- 8.9RemarketingCopyCopyCopy
- Module 8: Email Marketing & AutomationNurture leads and retain customers.7
- 9.1Introduction to Email MarketingCopyCopyCopy
- 9.2Email List BuildingCopyCopyCopy
- 9.3Email Campaign Design (Subject, CTA, Layout)CopyCopyCopy
- 9.4Segmentation and PersonalizationCopyCopyCopy
- 9.5Drip Campaigns & AutomationCopyCopyCopy
- 9.6Open Rate, CTR, Bounce RateCopyCopyCopy
- 9.7Tools: Mailchimp, ConvertKit, SendinBlueCopyCopyCopy
- Module 9: Affiliate MarketingEarn through affiliate promotions.7
- 10.1What is Affiliate Marketing?CopyCopyCopy
- 10.2СРА, СРC, CPS ModelsCopyCopyCopy
- 10.3Joining Affiliate Programs (Amazon, ShareASale, CJ)CopyCopyCopy
- 10.4Finding Profitable NichesCopyCopyCopy
- 10.5Promoting Affiliate Products (Blog, YouTube, Email)CopyCopyCopy
- 10.6Tracking and ReportingCopyCopyCopy
- 10.7Legal Aspects (Disclosures, Policies)CopyCopyCopy
- Module 10: Analytics & DataDriven MarketingMeasure and optimize marketing performance.8
- 11.1Introduction to Web AnalyticsCopyCopyCopy
- 11.2Google Analytics 4 (GA4) OverviewCopyCopyCopy
- 11.3Real-Time, Audience, Acquisition ReportsCopyCopyCopy
- 11.4Setting Goals and EventsCopyCopyCopy
- 11.5UTM ParametersCopyCopyCopy
- 11.6Funnel AnalysisCopyCopyCopy
- 11.7Heatmaps & Session Recording (Hotjar, Microsoft Clarity)CopyCopyCopy
- 11.8Data-Driven Campaign OptimizationCopyCopyCopy
- Module 11: Online Reputation Management (ORM)Manage brand presence and customer trust.7
- Module 12: Digital Marketing Strategy & FreelancingBuild real-world strategy and go independent.8
- 13.1Integrated Digital Marketing CampaignsCopyCopyCopy
- 13.2Sales Funnel DesignCopyCopyCopy
- 13.3Growth Hacking TechniquesCopyCopyCopy
- 13.4Building a Personal BrandCopyCopyCopy
- 13.5Freelancing Platforms (Upwork, Fiverr, Freelancer)CopyCopyCopy
- 13.6Creating Portfolio & Proposal WritingCopyCopyCopy
- 13.7Client Management & PricingCopyCopyCopy
- 13.8Certifications to Pursue (Google, HubSpot, Meta, SEMrush)CopyCopyCopy
- Bonus Add-ons:6
- Project Ideas (Per Module):8
- 15.1SEO Audit for a WebsiteCopyCopyCopy
- 15.2Social Media Strategy for a Local BrandCopyCopyCopy
- 15.3Run & Optimize a Google Ads CampaignCopyCopyCopy
- 15.4Create an Email Automation FlowCopyCopyCopy
- 15.5Build a Personal Portfolio WebsiteCopyCopyCopy
- 15.6Affiliate Marketing Blog/ChannelCopyCopyCopy
- 15.7Content Calendar for a Product LaunchCopyCopyCopy
- 15.8Analytics Report with Actionable Insights.CopyCopyCopy