Requirements
- 12th pass / graduate / working professional (any background)
- Basic computer + internet knowledge
- Good understanding of English (basic reading/writing)
- Laptop/PC preferred (strongly recommended)
- Stable internet connection
- Gmail account (for Google tools)
- Willingness to practice regularly
- Basic Excel/Google Sheets (optional)
- Canva basics (optional)
- Website/WordPress access (optional; institute project also works)
Features
- Live Project-Based Training
- Expert-Led Sessions
- Flexible Learning Options
- Interactive Learning
- Smart Labs with Advanced Equipment
- Unlimited Lab Access
- Comprehensive Study Material
- Globally Recognized Certification
- One-on-One Mentorship
- Career Readiness
- Job Assistance
Target audiences
- 12th pass & college students
- Freshers looking for a job-ready skill
- Working professionals (career switch / promotion)
- Business owners & entrepreneurs
- Freelancers (SEO/Ads/Social media services)
- Content creators & influencers
- Homemakers / return-to-work professionals
- Sales/marketing professionals upgrading skills
Digital Marketing Course in Gurgaon | Digital Marketing Training in Gurgaon
The Digital Marketing Course in Gurgaon by Ascents Learning is a practical training program that teaches you how to build and optimize real campaigns across search, social, and paid advertising. You learn the work marketers do every day—keyword research, SEO improvements, ad setup, content planning, tracking, reporting, and performance optimization.
This Digital Marketing Training in Gurgaon is designed for students, freshers, working professionals, and career switchers. It’s structured for beginners who want a clear roadmap, and it also fits learners who already know basics and want stronger execution skills in performance marketing, SEO, or PPC.
By the end, you’ll have portfolio-ready projects and the ability to interview for roles such as Digital Marketing Executive, SEO Executive, Social Media Executive, PPC Executive, and Performance Marketing Associate. If you’re looking for a Digital Marketing Course in Gurgaon With Placement support, Ascents Learning focuses on practical readiness, resume/LinkedIn help, and interview preparation.
What you learn (high-level)
- SEO (Search Engine Optimization): on-page SEO, technical SEO basics, off-page fundamentals
- Google Ads (PPC): search campaigns, keywords, match types, ad assets, basic remarketing concepts
- Social Media Marketing: Instagram, Facebook, LinkedIn content strategy and growth basics
- Paid Social Basics: campaign objectives, targeting, creatives, reporting
- Content Marketing: blog planning, landing page copy structure, ad copy frameworks
- Email Marketing: segmentation, newsletters, simple automation flows
- Analytics & Reporting: GA4 basics, UTM tracking, KPI reporting
- CRO Basics: landing page checks, funnel thinking, conversion improvements
- Local Marketing: Google Business Profile optimization for local discovery and leads
If you’re comparing options for the Best Digital Marketing Course in Gurgaon, prioritize hands-on practice with tools and regular feedback on your work. That’s the approach here.
Who Should Enroll
This Digital Marketing Training Institute in Gurgaon is suitable for:
- Students who want a clear career path in digital marketing
- Freshers who need real project work to build confidence
- Working professionals moving into marketing, growth, or product teams
- Career switchers shifting from sales, operations, support, or admin roles
- Business owners and freelancers who want to generate leads without guesswork
You don’t need coding experience. Basic computer and internet skills are enough to start this Digital Marketing Training in Gurgaon.
Learning Outcomes
After completing the Digital Marketing Course in Gurgaon, you should be able to:
- Do keyword research and map keywords to a landing page and content plan
- Improve web pages with on-page SEO structure (titles, headings, internal links, intent match)
- Spot common technical SEO issues (indexing, duplicates, speed basics, crawl problems)
- Build a simple Google Ads account structure and campaign plan
- Create ads with clear intent (headlines, descriptions, extensions/assets)
- Plan a social media content calendar with goals and basic performance tracking
- Create basic paid campaign briefs (objective, audience, creative direction, KPIs)
- Use GA4 concepts and UTM parameters to track traffic and conversions
- Read metrics like CTR, CPC, CPA, ROAS, conversion rate, and engagement rate
- Create weekly/monthly reports and explain what to improve next
If you want a Digital Marketing Course in Gurgaon With Placement support, these outcomes matter because they show practical skill, not just course completion.
Teaching Methodology
Ascents Learning runs this Digital Marketing Training in Gurgaon with a job-focused learning system.
How you’ll learn
- Live, hands-on sessions with step-by-step tool walkthroughs
- Weekly assignments (SEO tasks, ad practice, reporting tasks)
- Mini projects based on real brand scenarios
- Capstone project: full campaign plan + execution checklist + reporting format
- Mentor reviews to improve quality and remove mistakes early
- Career support: resume, LinkedIn profile support, mock interviews
This approach helps learners match the expectations of hiring teams looking for candidates from a Digital Marketing Training Institute in Gurgaon.
Tools & Technologies Covered
A practical Digital Marketing Course in Gurgaon should build comfort with tools used in day-to-day work.
Core platforms and tracking
- Google Ads (campaign structure, keywords, ad assets)
- Google Analytics 4 (GA4) basics (reports, sources, event concepts)
- Google Tag Manager basics (tags/triggers overview, tracking flow)
- Google Search / SERP analysis (intent, competition, content gaps)
- Google Business Profile (local SEO setup and optimization)
SEO and content workflow
- Keyword research tools (free + common industry options)
- On-page SEO checklists and content briefs
- Technical SEO basics (indexing, sitemaps, site health checks)
Social and creative workflow
- Instagram, Facebook, LinkedIn content planning
- Ad creative basics and copy frameworks
- Scheduling and reporting formats
You don’t just watch a demo—you practice tasks that reflect real work done in Digital Marketing Training in Gurgaon.
Certification & Industry Recognition
After completing the Digital Marketing Course in Gurgaon, you receive a course completion certificate from Ascents Learning. You also get guidance on preparing for relevant platform certifications (where applicable) and how to present your project work on your resume and LinkedIn.
For hiring, project proof matters. That’s why Digital Marketing Course in Gurgaon With Placement support here is tied to portfolio quality and interview preparation.
Career Opportunities After Completion
This Digital Marketing Course in Gurgaon prepares you for common entry-level roles and a clear growth path.
Entry-level roles
- Digital Marketing Executive
- SEO Executive / Junior SEO Analyst
- Social Media Executive
- PPC Executive (Junior) / Google Ads Assistant
- Content Marketing Associate
Growth roles (with experience)
- Performance Marketer
- SEO Specialist
- Paid Media Specialist
- Growth Marketer
- Marketing Analyst (campaign reporting-focused)
Where you can work
- Digital marketing agencies
- Startups and D2C brands
- Education, real estate, healthcare, retail companies
- In-house marketing teams
- Freelancing (lead gen, local SEO, social media packages)
If you’re choosing the Best Digital Marketing Course in Gurgaon, this role mapping helps ensure your learning matches job expectations.
Why Choose Ascents Learning
Ascents Learning focuses on practical training and career readiness. If you’re searching for a reliable
Digital Marketing Training Institute in Gurgaon, here’s what you can expect:
- Hands-on training with real workflows (SEO, ads, analytics, reporting)
- Live projects and assignments to build a portfolio
- Small batches + doubt clearing so you don’t fall behind
- Mentor feedback to improve execution quality
- Career support: resume + LinkedIn + interview preparation
- Placement support with interview guidance (as per eligibility/readiness)
If you want a Digital Marketing Course in Gurgaon With Placement support, this mix of project work + interview readiness is what helps you convert
training into a job.
Curriculum
- 15 Sections
- 108 Lessons
- 20 Weeks
- Module 1: Introduction to Digital Marketing1
- Traditional vs. Digital Marketing5
- Module 2: Website Planning & Creation8
- 3.1Importance of a WebsiteCopyCopyCopy
- 3.2Domain, Hosting, CMS (WordPress)CopyCopyCopy
- 3.3WordPress Installation & SetupCopyCopyCopy
- 3.4Pages vs. PostsCopyCopyCopy
- 3.5Themes & PluginsCopyCopyCopy
- 3.6Responsive Design BasicsCopyCopyCopy
- 3.7Website UX/UI BasicsCopyCopyCopy
- 3.8Free vs. Paid Website BuildersCopyCopyCopy
- Module 3: Search Engine Optimization (SEO)Rank websites on Google organically.9
- 4.1What is SEO? Types of SEOCopyCopyCopy
- 4.2On-page SEO: Keywords, Meta Tags, Headers, Alt TextCopyCopyCopy
- 4.3Off-page SEO: Backlinks, Guest Blogging, Social BookmarkingCopyCopyCopy
- 4.4Technical SEO: XML Sitemap, Robots.txt, Canonical URLsCopyCopyCopy
- 4.5Google Search Console & Bing Webmaster ToolsCopyCopyCopy
- 4.6Keyword Research Tools (Google Keyword Planner, Ubersuggest)CopyCopyCopy
- 4.7SEO Audit ProcessCopyCopyCopy
- 4.8E-A-T & Core Web VitalsCopyCopyCopy
- 4.9Local SEO OptimizationCopyCopyCopy
- Module 4: Content MarketingCreate compelling content that converts.8
- 5.1Content Marketing BasicsCopyCopyCopy
- 5.2Types of Content (Blog, Infographics, Video, Podcast)CopyCopyCopy
- 5.3Content Creation Framework (AIDA, PAS)CopyCopyCopy
- 5.4Content Calendar PlanningCopyCopyCopy
- 5.5Blogging for Business (WordPress)CopyCopyCopy
- 5.6Copywriting vs. Content WritingCopyCopyCopy
- 5.7Content Optimization for SEOCopyCopyCopy
- 5.8Tools: Grammarly, Hemingway, Canva, ChatGPTCopyCopyCopy
- Module 5: Social Media Marketing (SMM)Promote brands on social platforms.9
- 6.1What is SMM?CopyCopyCopy
- 6.2Facebook, Instagram, Twitter, LinkedIn, Pinterest BasicsCopyCopyCopy
- 6.3Profile OptimizationCopyCopyCopy
- 6.4Post Types (Organic vs Paid)CopyCopyCopy
- 6.5Hashtag StrategyCopyCopyCopy
- 6.6Engagement Metrics (Reach, Likes, Shares, Comments)CopyCopyCopy
- 6.7Social Media CalendarCopyCopyCopy
- 6.8Influencer Marketing BasicsCopyCopyCopy
- 6.9Tools: Meta Business Suite, Buffer, HootsuiteCopyCopyCopy
- Module 6: Facebook & Instagram Ads (Meta Ads)Run paid campaigns on Meta platforms.8
- 7.1Meta Business Manager SetupCopyCopyCopy
- 7.2Ad Objectives (Awareness, Consideration, Conversion)CopyCopyCopy
- 7.3Targeting: Custom Audiences, LookalikesCopyCopyCopy
- 7.4Ad Formats (Carousel, Video, Image, Collection)CopyCopyCopy
- 7.5Pixel Setup and TrackingCopyCopyCopy
- 7.6Campaign Structure: CBO vs ABОCopyCopyCopy
- 7.7Budgeting & Bidding StrategyCopyCopyCopy
- 7.8A/B Testing and AnalyticsCopyCopyCopy
- Module 7: Google Ads (Search Engine Marketing - SEM)Drive traffic via Google Ads.9
- 8.1Google Ads Account SetupCopyCopyCopy
- 8.2Campaign Types: Search, Display, Video, ShoppingCopyCopyCopy
- 8.3Keyword Match Types & PlannerCopyCopyCopy
- 8.4Ad ExtensionsCopyCopyCopy
- 8.5Quality Score and Ad RankCopyCopyCopy
- 8.6Conversion TrackingCopyCopyCopy
- 8.7Google Ads EditorCopyCopyCopy
- 8.8Reporting & OptimizationCopyCopyCopy
- 8.9RemarketingCopyCopyCopy
- Module 8: Email Marketing & AutomationNurture leads and retain customers.7
- 9.1Introduction to Email MarketingCopyCopyCopy
- 9.2Email List BuildingCopyCopyCopy
- 9.3Email Campaign Design (Subject, CTA, Layout)CopyCopyCopy
- 9.4Segmentation and PersonalizationCopyCopyCopy
- 9.5Drip Campaigns & AutomationCopyCopyCopy
- 9.6Open Rate, CTR, Bounce RateCopyCopyCopy
- 9.7Tools: Mailchimp, ConvertKit, SendinBlueCopyCopyCopy
- Module 9: Affiliate MarketingEarn through affiliate promotions.7
- 10.1What is Affiliate Marketing?CopyCopyCopy
- 10.2СРА, СРC, CPS ModelsCopyCopyCopy
- 10.3Joining Affiliate Programs (Amazon, ShareASale, CJ)CopyCopyCopy
- 10.4Finding Profitable NichesCopyCopyCopy
- 10.5Promoting Affiliate Products (Blog, YouTube, Email)CopyCopyCopy
- 10.6Tracking and ReportingCopyCopyCopy
- 10.7Legal Aspects (Disclosures, Policies)CopyCopyCopy
- Module 10: Analytics & DataDriven MarketingMeasure and optimize marketing performance.8
- 11.1Introduction to Web AnalyticsCopyCopyCopy
- 11.2Google Analytics 4 (GA4) OverviewCopyCopyCopy
- 11.3Real-Time, Audience, Acquisition ReportsCopyCopyCopy
- 11.4Setting Goals and EventsCopyCopyCopy
- 11.5UTM ParametersCopyCopyCopy
- 11.6Funnel AnalysisCopyCopyCopy
- 11.7Heatmaps & Session Recording (Hotjar, Microsoft Clarity)CopyCopyCopy
- 11.8Data-Driven Campaign OptimizationCopyCopyCopy
- Module 11: Online Reputation Management (ORM)Manage brand presence and customer trust.7
- Module 12: Digital Marketing Strategy & FreelancingBuild real-world strategy and go independent.8
- 13.1Integrated Digital Marketing CampaignsCopyCopyCopy
- 13.2Sales Funnel DesignCopyCopyCopy
- 13.3Growth Hacking TechniquesCopyCopyCopy
- 13.4Building a Personal BrandCopyCopyCopy
- 13.5Freelancing Platforms (Upwork, Fiverr, Freelancer)CopyCopyCopy
- 13.6Creating Portfolio & Proposal WritingCopyCopyCopy
- 13.7Client Management & PricingCopyCopyCopy
- 13.8Certifications to Pursue (Google, HubSpot, Meta, SEMrush)CopyCopyCopy
- Bonus Add-ons:6
- Project Ideas (Per Module):8
- 15.1SEO Audit for a WebsiteCopyCopyCopy
- 15.2Social Media Strategy for a Local BrandCopyCopyCopy
- 15.3Run & Optimize a Google Ads CampaignCopyCopyCopy
- 15.4Create an Email Automation FlowCopyCopyCopy
- 15.5Build a Personal Portfolio WebsiteCopyCopyCopy
- 15.6Affiliate Marketing Blog/ChannelCopyCopyCopy
- 15.7Content Calendar for a Product LaunchCopyCopyCopy
- 15.8Analytics Report with Actionable Insights.CopyCopyCopy






