Curriculum
- 15 Sections
- 108 Lessons
- 20 Weeks
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- Module 1: Introduction to Digital Marketing1
- Traditional vs. Digital Marketing5
- Module 2: Website Planning & Creation8
- Module 3: Search Engine Optimization (SEO)Rank websites on Google organically.9
- 4.1What is SEO? Types of SEOCopyCopy
- 4.2On-page SEO: Keywords, Meta Tags, Headers, Alt TextCopyCopy
- 4.3Off-page SEO: Backlinks, Guest Blogging, Social BookmarkingCopyCopy
- 4.4Technical SEO: XML Sitemap, Robots.txt, Canonical URLsCopyCopy
- 4.5Google Search Console & Bing Webmaster ToolsCopyCopy
- 4.6Keyword Research Tools (Google Keyword Planner, Ubersuggest)CopyCopy
- 4.7SEO Audit ProcessCopyCopy
- 4.8E-A-T & Core Web VitalsCopyCopy
- 4.9Local SEO OptimizationCopyCopy
- Module 4: Content MarketingCreate compelling content that converts.8
- 5.1Content Marketing BasicsCopyCopy
- 5.2Types of Content (Blog, Infographics, Video, Podcast)CopyCopy
- 5.3Content Creation Framework (AIDA, PAS)CopyCopy
- 5.4Content Calendar PlanningCopyCopy
- 5.5Blogging for Business (WordPress)CopyCopy
- 5.6Copywriting vs. Content WritingCopyCopy
- 5.7Content Optimization for SEOCopyCopy
- 5.8Tools: Grammarly, Hemingway, Canva, ChatGPTCopyCopy
- Module 5: Social Media Marketing (SMM)Promote brands on social platforms.9
- 6.1What is SMM?CopyCopy
- 6.2Facebook, Instagram, Twitter, LinkedIn, Pinterest BasicsCopyCopy
- 6.3Profile OptimizationCopyCopy
- 6.4Post Types (Organic vs Paid)CopyCopy
- 6.5Hashtag StrategyCopyCopy
- 6.6Engagement Metrics (Reach, Likes, Shares, Comments)CopyCopy
- 6.7Social Media CalendarCopyCopy
- 6.8Influencer Marketing BasicsCopyCopy
- 6.9Tools: Meta Business Suite, Buffer, HootsuiteCopyCopy
- Module 6: Facebook & Instagram Ads (Meta Ads)Run paid campaigns on Meta platforms.8
- 7.1Meta Business Manager SetupCopyCopy
- 7.2Ad Objectives (Awareness, Consideration, Conversion)CopyCopy
- 7.3Targeting: Custom Audiences, LookalikesCopyCopy
- 7.4Ad Formats (Carousel, Video, Image, Collection)CopyCopy
- 7.5Pixel Setup and TrackingCopyCopy
- 7.6Campaign Structure: CBO vs ABОCopyCopy
- 7.7Budgeting & Bidding StrategyCopyCopy
- 7.8A/B Testing and AnalyticsCopyCopy
- Module 7: Google Ads (Search Engine Marketing - SEM)Drive traffic via Google Ads.9
- 8.1Google Ads Account SetupCopyCopy
- 8.2Campaign Types: Search, Display, Video, ShoppingCopyCopy
- 8.3Keyword Match Types & PlannerCopyCopy
- 8.4Ad ExtensionsCopyCopy
- 8.5Quality Score and Ad RankCopyCopy
- 8.6Conversion TrackingCopyCopy
- 8.7Google Ads EditorCopyCopy
- 8.8Reporting & OptimizationCopyCopy
- 8.9RemarketingCopyCopy
- Module 8: Email Marketing & AutomationNurture leads and retain customers.7
- Module 9: Affiliate MarketingEarn through affiliate promotions.7
- 10.1What is Affiliate Marketing?CopyCopy
- 10.2СРА, СРC, CPS ModelsCopyCopy
- 10.3Joining Affiliate Programs (Amazon, ShareASale, CJ)CopyCopy
- 10.4Finding Profitable NichesCopyCopy
- 10.5Promoting Affiliate Products (Blog, YouTube, Email)CopyCopy
- 10.6Tracking and ReportingCopyCopy
- 10.7Legal Aspects (Disclosures, Policies)CopyCopy
- Module 10: Analytics & DataDriven MarketingMeasure and optimize marketing performance.8
- 11.1Introduction to Web AnalyticsCopyCopy
- 11.2Google Analytics 4 (GA4) OverviewCopyCopy
- 11.3Real-Time, Audience, Acquisition ReportsCopyCopy
- 11.4Setting Goals and EventsCopyCopy
- 11.5UTM ParametersCopyCopy
- 11.6Funnel AnalysisCopyCopy
- 11.7Heatmaps & Session Recording (Hotjar, Microsoft Clarity)CopyCopy
- 11.8Data-Driven Campaign OptimizationCopyCopy
- Module 11: Online Reputation Management (ORM)Manage brand presence and customer trust.7
- Module 12: Digital Marketing Strategy & FreelancingBuild real-world strategy and go independent.8
- 13.1Integrated Digital Marketing CampaignsCopyCopy
- 13.2Sales Funnel DesignCopyCopy
- 13.3Growth Hacking TechniquesCopyCopy
- 13.4Building a Personal BrandCopyCopy
- 13.5Freelancing Platforms (Upwork, Fiverr, Freelancer)CopyCopy
- 13.6Creating Portfolio & Proposal WritingCopyCopy
- 13.7Client Management & PricingCopyCopy
- 13.8Certifications to Pursue (Google, HubSpot, Meta, SEMrush)CopyCopy
- Bonus Add-ons:6
- Project Ideas (Per Module):8
- 15.1SEO Audit for a WebsiteCopyCopy
- 15.2Social Media Strategy for a Local BrandCopyCopy
- 15.3Run & Optimize a Google Ads CampaignCopyCopy
- 15.4Create an Email Automation FlowCopyCopy
- 15.5Build a Personal Portfolio WebsiteCopyCopy
- 15.6Affiliate Marketing Blog/ChannelCopyCopy
- 15.7Content Calendar for a Product LaunchCopyCopy
- 15.8Analytics Report with Actionable Insights.CopyCopy
Content Calendar for a Product LaunchCopyCopy
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