Curriculum
- 15 Sections
- 108 Lessons
- 20 Weeks
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- Module 1: Introduction to Digital Marketing1
- Traditional vs. Digital Marketing5
- Module 2: Website Planning & Creation8
- Module 3: Search Engine Optimization (SEO)Rank websites on Google organically.9
- 4.1What is SEO? Types of SEOCopy
- 4.2On-page SEO: Keywords, Meta Tags, Headers, Alt TextCopy
- 4.3Off-page SEO: Backlinks, Guest Blogging, Social BookmarkingCopy
- 4.4Technical SEO: XML Sitemap, Robots.txt, Canonical URLsCopy
- 4.5Google Search Console & Bing Webmaster ToolsCopy
- 4.6Keyword Research Tools (Google Keyword Planner, Ubersuggest)Copy
- 4.7SEO Audit ProcessCopy
- 4.8E-A-T & Core Web VitalsCopy
- 4.9Local SEO OptimizationCopy
- Module 4: Content MarketingCreate compelling content that converts.8
- 5.1Content Marketing BasicsCopy
- 5.2Types of Content (Blog, Infographics, Video, Podcast)Copy
- 5.3Content Creation Framework (AIDA, PAS)Copy
- 5.4Content Calendar PlanningCopy
- 5.5Blogging for Business (WordPress)Copy
- 5.6Copywriting vs. Content WritingCopy
- 5.7Content Optimization for SEOCopy
- 5.8Tools: Grammarly, Hemingway, Canva, ChatGPTCopy
- Module 5: Social Media Marketing (SMM)Promote brands on social platforms.9
- 6.1What is SMM?Copy
- 6.2Facebook, Instagram, Twitter, LinkedIn, Pinterest BasicsCopy
- 6.3Profile OptimizationCopy
- 6.4Post Types (Organic vs Paid)Copy
- 6.5Hashtag StrategyCopy
- 6.6Engagement Metrics (Reach, Likes, Shares, Comments)Copy
- 6.7Social Media CalendarCopy
- 6.8Influencer Marketing BasicsCopy
- 6.9Tools: Meta Business Suite, Buffer, HootsuiteCopy
- Module 6: Facebook & Instagram Ads (Meta Ads)Run paid campaigns on Meta platforms.8
- 7.1Meta Business Manager SetupCopy
- 7.2Ad Objectives (Awareness, Consideration, Conversion)Copy
- 7.3Targeting: Custom Audiences, LookalikesCopy
- 7.4Ad Formats (Carousel, Video, Image, Collection)Copy
- 7.5Pixel Setup and TrackingCopy
- 7.6Campaign Structure: CBO vs ABОCopy
- 7.7Budgeting & Bidding StrategyCopy
- 7.8A/B Testing and AnalyticsCopy
- Module 7: Google Ads (Search Engine Marketing - SEM)Drive traffic via Google Ads.9
- Module 8: Email Marketing & AutomationNurture leads and retain customers.7
- Module 9: Affiliate MarketingEarn through affiliate promotions.7
- Module 10: Analytics & DataDriven MarketingMeasure and optimize marketing performance.8
- 11.1Introduction to Web AnalyticsCopy
- 11.2Google Analytics 4 (GA4) OverviewCopy
- 11.3Real-Time, Audience, Acquisition ReportsCopy
- 11.4Setting Goals and EventsCopy
- 11.5UTM ParametersCopy
- 11.6Funnel AnalysisCopy
- 11.7Heatmaps & Session Recording (Hotjar, Microsoft Clarity)Copy
- 11.8Data-Driven Campaign OptimizationCopy
- Module 11: Online Reputation Management (ORM)Manage brand presence and customer trust.7
- Module 12: Digital Marketing Strategy & FreelancingBuild real-world strategy and go independent.8
- 13.1Integrated Digital Marketing CampaignsCopy
- 13.2Sales Funnel DesignCopy
- 13.3Growth Hacking TechniquesCopy
- 13.4Building a Personal BrandCopy
- 13.5Freelancing Platforms (Upwork, Fiverr, Freelancer)Copy
- 13.6Creating Portfolio & Proposal WritingCopy
- 13.7Client Management & PricingCopy
- 13.8Certifications to Pursue (Google, HubSpot, Meta, SEMrush)Copy
- Bonus Add-ons:6
- Project Ideas (Per Module):8
- 15.1SEO Audit for a WebsiteCopy
- 15.2Social Media Strategy for a Local BrandCopy
- 15.3Run & Optimize a Google Ads CampaignCopy
- 15.4Create an Email Automation FlowCopy
- 15.5Build a Personal Portfolio WebsiteCopy
- 15.6Affiliate Marketing Blog/ChannelCopy
- 15.7Content Calendar for a Product LaunchCopy
- 15.8Analytics Report with Actionable Insights.Copy
Benefits of Digital MarketingCopy
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