Requirements
- 12th pass / graduate / working professional (any background)
- Basic computer + internet knowledge
- Good understanding of English (basic reading/writing)
- Laptop/PC preferred (strongly recommended)
- Stable internet connection
- Gmail account (for Google tools)
- Willingness to practice regularly
- Basic Excel/Google Sheets (optional)
- Canva basics (optional)
- Website/WordPress access (optional; institute project also works)
Features
- Live Project-Based Training
- Expert-Led Sessions
- Flexible Learning Options
- Interactive Learning
- Smart Labs with Advanced Equipment
- Unlimited Lab Access
- Comprehensive Study Material
- Globally Recognized Certification
- One-on-One Mentorship
- Career Readiness
- Job Assistance
Target audiences
- 12th pass & college students
- Freshers looking for a job-ready skill
- Working professionals (career switch / promotion)
- Business owners & entrepreneurs
- Freelancers (SEO/Ads/Social media services)
- Content creators & influencers
- Homemakers / return-to-work professionals
- Sales/marketing professionals upgrading skills
The Digital Marketing Course in Ghaziabad by Ascents Learning is a hands-on program that teaches you how
modern brands generate leads and sales through SEO, Google Ads, social media, content, and analytics. The focus is on real tasks—keyword research, campaign setup, tracking, reporting, and optimization—so you learn the process the same way marketing teams work.
This Digital Marketing Training in Ghaziabad is built for students, freshers, working professionals, and career switchers. It fits beginners who need a clear learning path, and also learners who already know the basics but want job-ready skills in performance marketing, SEO, or paid ads.
By the end, you’ll have practical project work to show in interviews and the ability to apply for roles like SEO Executive, Digital Marketing Executive, Social Media Executive, PPC Executive, and Performance Marketing Associate. If you’re searching for a Digital Marketing Course in Ghaziabad With Placement support, Ascents Learning focuses on portfolio building and interview readiness, not just theory.
Course Overview
This Digital Marketing Course in Ghaziabad covers the complete workflow used by agencies and in-house marketing teams—from audience research
to campaign execution and measurement. You’ll learn how to plan campaigns around business goals like leads, calls, website sales, and local visits.
What you learn (high-level)
- SEO (Search Engine Optimization): on-page SEO, technical SEO basics, off-page fundamentals
- Google Ads (PPC): search campaigns, keyword match types, ad assets, basic remarketing concepts
- Social Media Marketing: Instagram, Facebook, LinkedIn content + growth basics
- Paid Social Basics: campaign objectives, targeting, creatives, reporting
- Content Marketing: blog structure, landing page copy, ad copy frameworks
- Email Marketing: lists, segmentation, basic automation flows
- Analytics & Reporting: GA4 basics, UTM tracking, KPI reporting
- CRO Basics: landing page checks, funnel thinking, conversion improvements
- Local Marketing: Google Business Profile optimization for local lead generation
If you’re comparing options for the Best Digital Marketing Course in Ghaziabad, look for structured practice, tool exposure, and feedback on your work.
That’s what this course is built around.
Who Should Enroll
This Digital Marketing Training Institute in Ghaziabad is designed for:
- Students who want a career in marketing, media, or analytics
- Freshers who need project work and confidence for interviews
- Working professionals moving into marketing or growth roles
- Career switchers shifting from sales, operations, or support roles
- Business owners and freelancers who want predictable lead generation skills
You don’t need coding to start this Digital Marketing Training in Ghaziabad. Basic computer and internet skills are enough.
Learning Outcomes
After completing the Digital Marketing Course in Ghaziabad, you should be able to:
- Do keyword research and create a basic content + landing page plan
- Improve website pages using on-page SEO structure (H1/H2, internal linking, meta tags)
- Identify common technical SEO issues (indexing, speed basics, duplicate pages)
- Create a simple Google Ads campaign structure (keywords, ads, extensions/assets)
- Plan social media content using a weekly calendar and clear goals
- Build basic paid campaign briefs (objective, audience, creative, KPIs)
- Set up tracking basics with GA4 concepts and UTM parameters
- Read key metrics like CTR, CPC, CPA, ROAS, conversion rate, bounce rate
- Create a clean weekly/monthly performance report and insights summary
- Explain your project work clearly in interviews
If your goal is a Digital Marketing Course in Ghaziabad With Placement support, these outcomes matter because they translate directly into portfolio proof and interview answers.
Teaching Methodology
Ascents Learning runs this Digital Marketing Training in Ghaziabad with a practical, job-focused approach.
How you’ll learn
- Live, hands-on sessions with tool walkthroughs and real examples
- Weekly assignments (SEO tasks, ad practice, reporting tasks)
- Mini projects that simulate real client-style work
- Capstone project: full campaign plan + execution checklist + reporting
- Mentor reviews to improve your work and fix mistakes early
- Career support: resume, LinkedIn, mock interviews, role-based prep
This method helps learners build skills that hiring managers actually test for when evaluating candidates from a Digital Marketing Training Institute in Ghaziabad.
Tools & Technologies Covered
A job-ready Digital Marketing Course in Ghaziabad should make you comfortable with core marketing tools and workflows.
Core platforms and measurement
- Google Ads (campaign structure, keywords, ad assets)
- Google Analytics 4 (GA4) basics (traffic sources, events concepts, reports)
- Google Tag Manager basics (tags/triggers overview, tracking flow)
- Google Search / SERP analysis for intent and competitor checks
- Google Business Profile for local SEO and lead generation
SEO and content workflow
- Keyword research tools (free + common industry options)
- On-page SEO checklists and content briefs
- Technical SEO basics (indexing, sitemaps, crawl issues, site health)
Social and creative workflow
- Instagram, Facebook, LinkedIn content planning
- Basic ad creative and copy frameworks
- Scheduling and reporting formats
You won’t just watch demos. You’ll practice tasks that reflect what digital teams do every day in Digital Marketing Training in Ghaziabad.
Certification & Industry Recognition
After finishing the Digital Marketing Course in Ghaziabad, you receive a course completion certificate from Ascents Learning. You also get guidance on how to prepare for common platform certifications (where relevant) and how to present projects and certifications on your resume and LinkedIn.
In hiring, your proof of work matters. That’s why this Digital Marketing Course in Ghaziabad With Placement support emphasizes project output and interview readiness.
Career Opportunities After Completion
This Digital Marketing Course in Ghaziabad maps skills to roles so you know what to apply for.
Entry-level roles
- Digital Marketing Executive
- SEO Executive / Junior SEO Analyst
- Social Media Executive
- PPC Executive (Junior) / Google Ads Assistant
- Content Marketing Associate
Growth roles (with experience)
- Performance Marketer
- SEO Specialist
- Paid Media Specialist
- Growth Marketer
- Marketing Analyst (campaign reporting focused)
Where you can work
- Digital marketing agencies
- Startups and D2C brands
- Education, real estate, healthcare, retail businesses
- In-house marketing teams
- Freelancing (local SEO, lead gen, social media packages)
If you’re choosing the Best Digital Marketing Course in Ghaziabad, this kind of role mapping is important because it keeps your learning aligned with job expectations.
Why Choose Ascents Learning
Ascents Learning is built around practical training and career outcomes. If you’re looking for a reliable
Digital Marketing Training Institute in Ghaziabad, here’s what stands out:
- Hands-on training with real workflows (SEO, ads, reporting)
- Live projects and assignments to build a portfolio
- Small batches and doubt clearing to avoid getting stuck
- Mentor feedback that improves your execution quality
- Career support: resume + LinkedIn + mock interviews
- Placement support with interview readiness and hiring guidance (as per eligibility/readiness)
If your target is a Digital Marketing Course in Ghaziabad With Placement support, the combination of practical work + interview prep is what increases your chances.
connect with Ascents Learning to choose the right batch and learning path.
Curriculum
- 15 Sections
- 108 Lessons
- 20 Weeks
- Module 1: Introduction to Digital Marketing1
- Traditional vs. Digital Marketing5
- Module 2: Website Planning & Creation8
- Module 3: Search Engine Optimization (SEO)Rank websites on Google organically.9
- 4.1What is SEO? Types of SEOCopyCopy
- 4.2On-page SEO: Keywords, Meta Tags, Headers, Alt TextCopyCopy
- 4.3Off-page SEO: Backlinks, Guest Blogging, Social BookmarkingCopyCopy
- 4.4Technical SEO: XML Sitemap, Robots.txt, Canonical URLsCopyCopy
- 4.5Google Search Console & Bing Webmaster ToolsCopyCopy
- 4.6Keyword Research Tools (Google Keyword Planner, Ubersuggest)CopyCopy
- 4.7SEO Audit ProcessCopyCopy
- 4.8E-A-T & Core Web VitalsCopyCopy
- 4.9Local SEO OptimizationCopyCopy
- Module 4: Content MarketingCreate compelling content that converts.8
- 5.1Content Marketing BasicsCopyCopy
- 5.2Types of Content (Blog, Infographics, Video, Podcast)CopyCopy
- 5.3Content Creation Framework (AIDA, PAS)CopyCopy
- 5.4Content Calendar PlanningCopyCopy
- 5.5Blogging for Business (WordPress)CopyCopy
- 5.6Copywriting vs. Content WritingCopyCopy
- 5.7Content Optimization for SEOCopyCopy
- 5.8Tools: Grammarly, Hemingway, Canva, ChatGPTCopyCopy
- Module 5: Social Media Marketing (SMM)Promote brands on social platforms.9
- 6.1What is SMM?CopyCopy
- 6.2Facebook, Instagram, Twitter, LinkedIn, Pinterest BasicsCopyCopy
- 6.3Profile OptimizationCopyCopy
- 6.4Post Types (Organic vs Paid)CopyCopy
- 6.5Hashtag StrategyCopyCopy
- 6.6Engagement Metrics (Reach, Likes, Shares, Comments)CopyCopy
- 6.7Social Media CalendarCopyCopy
- 6.8Influencer Marketing BasicsCopyCopy
- 6.9Tools: Meta Business Suite, Buffer, HootsuiteCopyCopy
- Module 6: Facebook & Instagram Ads (Meta Ads)Run paid campaigns on Meta platforms.8
- 7.1Meta Business Manager SetupCopyCopy
- 7.2Ad Objectives (Awareness, Consideration, Conversion)CopyCopy
- 7.3Targeting: Custom Audiences, LookalikesCopyCopy
- 7.4Ad Formats (Carousel, Video, Image, Collection)CopyCopy
- 7.5Pixel Setup and TrackingCopyCopy
- 7.6Campaign Structure: CBO vs ABОCopyCopy
- 7.7Budgeting & Bidding StrategyCopyCopy
- 7.8A/B Testing and AnalyticsCopyCopy
- Module 7: Google Ads (Search Engine Marketing - SEM)Drive traffic via Google Ads.9
- 8.1Google Ads Account SetupCopyCopy
- 8.2Campaign Types: Search, Display, Video, ShoppingCopyCopy
- 8.3Keyword Match Types & PlannerCopyCopy
- 8.4Ad ExtensionsCopyCopy
- 8.5Quality Score and Ad RankCopyCopy
- 8.6Conversion TrackingCopyCopy
- 8.7Google Ads EditorCopyCopy
- 8.8Reporting & OptimizationCopyCopy
- 8.9RemarketingCopyCopy
- Module 8: Email Marketing & AutomationNurture leads and retain customers.7
- Module 9: Affiliate MarketingEarn through affiliate promotions.7
- 10.1What is Affiliate Marketing?CopyCopy
- 10.2СРА, СРC, CPS ModelsCopyCopy
- 10.3Joining Affiliate Programs (Amazon, ShareASale, CJ)CopyCopy
- 10.4Finding Profitable NichesCopyCopy
- 10.5Promoting Affiliate Products (Blog, YouTube, Email)CopyCopy
- 10.6Tracking and ReportingCopyCopy
- 10.7Legal Aspects (Disclosures, Policies)CopyCopy
- Module 10: Analytics & DataDriven MarketingMeasure and optimize marketing performance.8
- 11.1Introduction to Web AnalyticsCopyCopy
- 11.2Google Analytics 4 (GA4) OverviewCopyCopy
- 11.3Real-Time, Audience, Acquisition ReportsCopyCopy
- 11.4Setting Goals and EventsCopyCopy
- 11.5UTM ParametersCopyCopy
- 11.6Funnel AnalysisCopyCopy
- 11.7Heatmaps & Session Recording (Hotjar, Microsoft Clarity)CopyCopy
- 11.8Data-Driven Campaign OptimizationCopyCopy
- Module 11: Online Reputation Management (ORM)Manage brand presence and customer trust.7
- Module 12: Digital Marketing Strategy & FreelancingBuild real-world strategy and go independent.8
- 13.1Integrated Digital Marketing CampaignsCopyCopy
- 13.2Sales Funnel DesignCopyCopy
- 13.3Growth Hacking TechniquesCopyCopy
- 13.4Building a Personal BrandCopyCopy
- 13.5Freelancing Platforms (Upwork, Fiverr, Freelancer)CopyCopy
- 13.6Creating Portfolio & Proposal WritingCopyCopy
- 13.7Client Management & PricingCopyCopy
- 13.8Certifications to Pursue (Google, HubSpot, Meta, SEMrush)CopyCopy
- Bonus Add-ons:6
- Project Ideas (Per Module):8
- 15.1SEO Audit for a WebsiteCopyCopy
- 15.2Social Media Strategy for a Local BrandCopyCopy
- 15.3Run & Optimize a Google Ads CampaignCopyCopy
- 15.4Create an Email Automation FlowCopyCopy
- 15.5Build a Personal Portfolio WebsiteCopyCopy
- 15.6Affiliate Marketing Blog/ChannelCopyCopy
- 15.7Content Calendar for a Product LaunchCopyCopy
- 15.8Analytics Report with Actionable Insights.CopyCopy






